Privacy Policy

Privacy Policy for The Loft Fifth Avenue

Owner and Data Controller

Types of Data Collected

Among the types of Personal Data that The Loft Fifth Avenue collects, either by itself or through third parties, are:

Cookies
Usage Data
First name
Last name
Company name
Country
Email address
Geographic position
Data communicated while using the service
Phone number
Unique device identifiers for advertising (e.g., Google Advertiser ID or IDFA)
Date of birth
City
Gender

Complete details on each type of Personal Data collected are provided in the dedicated sections of this Privacy Policy or by specific explanatory texts displayed prior to the Data collection.

Personal Data may be freely provided by the User, or, in the case of Usage Data, collected automatically when using theloftfifthavenue.com. Unless specified otherwise, all Data requested by theloftfifthavenue.com is mandatory, and failure to provide this Data may make it impossible for theloftfifthavenue.com to provide its services. In cases where theloftfifthavenue.com specifically states that some Data is not mandatory, Users are free not to communicate this Data without consequences to the availability or functioning of the Service.

Users who are uncertain about which Personal Data is mandatory are welcome to contact the Owner.

Any use of Cookies—or other tracking tools—by theloftfifthavenue.com or by the owners of third-party services used by theloftfifthavenue.com serves the purpose of providing the Service required by the User, in addition to any other purposes described in this document and in the Cookie Policy, if available.

Users are responsible for any third-party Personal Data obtained, published, or shared through theloftfifthavenue.com and confirm that they have the third party's consent to provide the Data to the Owner.

Mode of Processing the Data

Methods of Processing

The Owner takes appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the Data.

The Data processing is carried out using computers and/or IT-enabled tools, following organizational procedures and modes strictly related to the purposes indicated. In addition to the Owner, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of theloftfifthavenue.com (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by the Owner. The updated list of these parties may be requested from the Owner at any time.

Legal Basis for Processing

The Owner may process Personal Data relating to Users if one of the following applies:

Users have given their consent for one or more specific purposes. Note: Under some legislations, the Owner may be allowed to process Personal Data until the User objects to such processing (“opt-out”), without having to rely on consent or any other of the following legal bases. This, however, does not apply whenever the processing of Personal Data is subject to European data protection law.
Provision of Data is necessary for the performance of an agreement with the User and/or for any pre-contractual obligations thereof.
Processing is necessary for compliance with a legal obligation to which the Owner is subject.
Processing is related to a task that is carried out in the public interest or in the exercise of official authority vested in the Owner.
Processing is necessary for the purposes of the legitimate interests pursued by the Owner or by a third party.

In any case, the Owner will gladly help to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Data is a statutory or contractual requirement, or a requirement necessary to enter into a contract.

Retention Time

Personal Data shall be processed and stored for as long as required by the purpose for which they have been collected. Therefore:

Personal Data collected for purposes related to the performance of a contract between the Owner and the User shall be retained until such contract has been fully performed.
Personal Data collected for the purposes of the Owner’s legitimate interests shall be retained as long as needed to fulfill such purposes. Users may find specific information regarding the legitimate interests pursued by the Owner within the relevant sections of this document or by contacting the Owner.

The Owner may be allowed to retain Personal Data for a longer period whenever the User has given consent to such processing, as long as such consent is not withdrawn. Furthermore, the Owner may be obliged to retain Personal Data for a longer period whenever required to do so for the performance of a legal obligation or upon order of an authority.

Once the retention period expires, Personal Data shall be deleted. Therefore, the right to access, the right to erasure, the right to rectification, and the right to data portability cannot be enforced after the expiration of the retention period.

The Purposes of Processing

The Data concerning the User is collected to allow the Owner to provide its Service, comply with its legal obligations, respond to enforcement requests, protect its rights and interests (or those of its Users or third parties), detect any malicious or fraudulent activity, as well as for the following purposes:

Analytics
Contacting the User
Content commenting
Location-based interactions
Hosting and backend infrastructure
Interaction with external social networks and platforms
Interaction with live chat platforms
Registration and authentication
Traffic optimization and distribution
Displaying content from external platforms
Tag Management
Remarketing and behavioral targeting
Advertising
Managing data collection and online surveys

For specific information about the Personal Data used for each purpose, the User may refer to the section “Detailed Information on the Processing of Personal Data.”

Detailed Information on the Processing of Personal Data

Personal Data is collected for the following purposes and using the following services:

Advertising

This type of service allows User Data to be utilized for advertising communication purposes. These communications are displayed in the form of banners and other advertisements on theloftfifthavenue.com, possibly based on User interests.

This does not mean that all Personal Data are used for this purpose. Information and conditions of use are shown below.

Some of the services listed below may use Cookies or other Identifiers to identify Users or they may use the behavioral retargeting technique, i.e., displaying ads tailored to the User’s interests and behavior, including those detected outside theloftfifthavenue.com. For more information, please check the privacy policies of the relevant services.

Users may also opt out of certain advertising features through applicable device settings, such as the device advertising settings for mobile phones or ads settings in general.

Contacting the User

Contact Form (theloftfifthavenue.com)
By filling in the contact form with their Data, the User authorizes theloftfifthavenue.com to use these details to reply to requests for information, quotes, or any other kind of request as indicated by the form’s header.
Personal Data processed: Company name; country; email address; first name; last name.
Mailing List or Newsletter (theloftfifthavenue.com)
By registering on the mailing list or for the newsletter, the User’s email address will be added to the contact list of those who may receive email messages containing information of a commercial or promotional nature concerning theloftfifthavenue.com. Your email address might also be added to this list as a result of signing up to theloftfifthavenue.com after making a purchase.
Personal Data processed: Email address; first name; last name.

Content Commenting

Content commenting services allow Users to make and publish their comments on the contents of theloftfifthavenue.com. Depending on the settings chosen by the Owner, Users may also leave anonymous comments. If there is an email address among the Personal Data provided by the User, it may be used to send notifications of comments on the same content. Users are responsible for the content of their own comments.

If a content commenting service provided by third parties is installed, it may still collect web traffic data for the pages where the comment service is installed, even when Users do not use the content commenting service.

Google Maps Widget

Google Maps is a maps visualization service provided by Google LLC or by Google Ireland Limited, depending on the location theloftfifthavenue.com is accessed from, that allows theloftfifthavenue.com to incorporate content of this kind on its pages.

Hosting and Backend Infrastructure

This type of service has the purpose of hosting Data and files that enable theloftfifthavenue.com to run and be distributed, as well as to provide a ready-made infrastructure to run specific features or parts of theloftfifthavenue.com. Some services among those listed below, if any, may work through geographically distributed servers, making it difficult to determine the actual location where the Personal Data are stored.

Interaction with External Social Networks and Platforms

This type of service allows interaction with social networks or other external platforms directly from the pages of theloftfifthavenue.com. The interaction and information obtained through theloftfifthavenue.com are always subject to the User’s privacy settings for each social network. This type of service might still collect traffic data for the pages where the service is installed, even when Users do not use it. It is recommended to log out from the respective services to ensure that the processed data on theloftfifthavenue.com isn’t being connected back to the User’s profile.

Interaction with Live Chat Platforms

This type of service allows Users to interact with third-party live chat platforms for contacting and being contacted by our support service.

Location-Based Interactions

We may collect, use, and share User location data to provide location-based services. This data may be processed by theloftfifthavenue.com or by third parties.

Users' Rights

Users may exercise certain rights regarding their Data processed by the Owner. In particular, Users have the right to do the following:

Withdraw their consent at any time.
Object to the processing of their Data.
Access their Data.
Verify and seek rectification.
Restrict the processing of their Data.
Have their Personal Data deleted or otherwise removed.
Receive their Data and have it transferred to another controller.
Lodge a complaint with a competent data protection authority.

Legal Action

User Personal Data may be used for legal purposes by the Owner in court or in the stages leading to possible legal action arising from improper use of theloftfifthavenue.com or related Services.

Additional Information

The Owner may provide additional and contextual information concerning particular Services or the collection and processing of Personal Data upon request.

System Logs and Maintenance

For operation and maintenance purposes, theloftfifthavenue.com and any third-party services may collect files that record interactions with theloftfifthavenue.com (system logs) and use other Personal Data (such as IP Address) for this purpose.

Changes to This Privacy Policy

The Owner reserves the right to make changes to this Privacy Policy at any time by notifying Users on this page and possibly within theloftfifthavenue.com or via email. The User is advised to check this page often, referring to the date of the last modification listed at the bottom.

Should the changes affect processing activities performed based on User consent, the Owner shall collect new consent from the User, where required.

Last updated: April 28, 2023

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