KERASTASE

Daily purifying fortifying shampoo for weakened hair, prone to thinning

• Details
  The new Genesis Homme is the first dual action anti-fall haircare range for men: FOR WEAKENED HAIR PRONE TO THINNING! Powered with a cocktail of highly efficient ingredients to instantly strengthen and thicken the hair fiber for an immediate fuller look with 5x fuller hair & +85% fiber strength as well as day after day treatment to prevent hair fall from the roots by reducing hair-fall in 6 weeks. HOW DOES GENESIS HOMME WORK? A double action for your client: Instantly: STRENGTHEN & THICKEN HAIR FIBER thanks to Ginger roots, Creatine and Expanding polymers. Long Term: STOP HAIR-FALL FORTIFIES HAIR ANCHORAGE & RETENTION thanks to Aminexil. Bain de Force Quotidien benefits: - Gently clarifies scalp, hair & beard - Hair feels +88% softer and + 79% stronger - Hydrated and softens the hair - More than 80% of consumers say their scalp feels refreshed, balanced and energized WHO IS IT FOR? The new Genesis Homme targets every man prone to hair fall by covering all stages/profiles of hair fall & thinning: - Medium hair-fall: punctual hair-fall from the roots - Heavy hair-fall: visible sparse hair & thinning hair - Thinner & finer hair: natural fine or thinner hair over time with the fear of hair fall
• How to Use
  Apply to wet hair. Lather, Rinse, Repeat. Massage. Rinse thoroughly.