When Jacob Hrayki founded The Loft Fifth Avenue in Dubai Mall in 2008, he brought something most beauty destinations simply don’t have — 15 years at the helm of the world’s most iconic luxury and beauty brands across the Middle East. From Shiseido and NARS Group to Christian Dior, his career was built around one obsession: what genuine luxury actually feels like from the inside. The Loft was born from that obsession. Inspired by the effortless elegance of New York City lofts, it was designed from day one as a premium experience — not just a salon. Today, across multiple UAE locations, excellence isn't just an inspiration; it's the baseline.
To be the leading beauty and grooming destination in the UAE, setting the standard for luxury, expertise and personalized care for both men and women.
To deliver a refined beauty experience through expert-led services, premium products and personalized care, ensuring exceptional results at every visit.
Excellence - We deliver exceptional standards with consistency and precision, ensuring every service reflects the highest level of quality.
Care - We welcome every client with warmth, respect and genuine attention, creating an experience that feels both personal and considered.
Personalization - We tailor every service to individual needs, combining expertise and attention to detail to create a truly bespoke experience.
Elegance - We express elegance in every detail, blending refined aesthetics with a subtle touch of modern glamour.
