When Jacob Hrayki founded The Loft Fifth Avenue in Dubai Mall in 2008, he brought something most beauty destinations simply don’t have — 15 years at the helm of the world’s most iconic luxury and beauty brands across the Middle East. From Shiseido and NARS Group to Christian Dior, his career was built around one obsession: what genuine luxury actually feels like from the inside. The Loft was born from that obsession. Inspired by the effortless elegance of New York City lofts, it was designed from day one as a premium experience — not just a salon. Today, across multiple UAE locations, excellence isn't just an inspiration; it's the baseline.
To be the leading beauty and grooming destination in the UAE, setting the standard for luxury, expertise and personalized care for both men and women.
To deliver a refined beauty experience through expert-led services, premium products and personalized care, ensuring exceptional results at every visit.
Excellence - We deliver exceptional standards with consistency and precision, ensuring every service reflects the highest level of quality.
Care - We welcome every client with warmth, respect and genuine attention, creating an experience that feels both personal and considered.
Personalization - We tailor every service to individual needs, combining expertise and attention to detail to create a truly bespoke experience.
Elegance - We express elegance in every detail, blending refined aesthetics with a subtle touch of modern glamour.
Haircuts, colour, treatments, extensions and styling designed for polished everyday beauty and special occasions.
Manicures, pedicures, nail extensions, nail art and treatments finished with clean, refined detail.
Smooth skin, body care and relaxing massage services in a calm salon setting.
Facial treatments created to refresh, hydrate and care for your skin.
Lash and brow services designed to lift, define and enhance your natural features.
Professional makeup for soft glam, events, celebrations and special occasions.
Haircuts, shaving, beard grooming, men’s hair colour and treatments with a clean, sharp finish.
Manicure, pedicure for men and hand and foot care for clean, well maintained grooming.
Machine trim, threading and waxing services for cleaner, more controlled body grooming.
Chair massage and full body massage options for relaxation, comfort and tension relief.
Express, hydrating, anti aging and pigmentation facials for fresher, better cared for skin.
Explore The Loft salons across Dubai and book your preferred beauty appointment.
Discover The Loft in Abu Dhabi for hair, nails, facials, lashes, brows, waxing and makeup.
Visit The Loft in Sharjah for refined salon services and polished beauty care.
Refined men’s grooming in Dubai, covering barber, nails, facials, massage and hair removal.
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